eMarketing Director/Marketing Manager
Built all products/procedures for new Wine Country marketing department
Designed advertising, presentations, email campaigns, collateral materials, and landing pages
Lead eMarketing and communications strategist
Created and managed annual marketing budget and expenses
Managed daily operations of marketing programs and marketing staff
Assisted corporate office in New York with social media content and blog posts
Negotiated print and digital media buys
Managed and reviewed marketing products for branding compliance
Managed all electronic media products: websites, email, and mobile apps
Developed presentations, collateral materials, and sales tools
Presented marketing tools and strategy to high-end clients and new sales agents
Edited and optimized property videos and photos
eMarketing Specialist
Supervised total rebranding of company marketing and packaging pieces
e-Commerce and catalog lead
Worked with developers to update and improve existing eCommerce site
Managed graphic design, SEO, PR, and technical vendors
Social media strategy and management
Curated and updated website content
Managed production, design, testing, and list creation for email campaigns
Print design and production management, including semi-annual catalog
Created and managed annual marketing budget and calendar
Negotiated media buys, partnerships and other marketing opportunities
Prepared for trade shows, including booth layout and collateral materials
Marketing Director
Built all marketing products for a company that grew from eight to 100 agents in three years
Responsible for all print and electronic marketing materials
Designed and developed websites, print materials, and social media outlets
Developed and ensured accurate implementation of policies and standards
Managed staff and worked closely with sales agents and vendors
Founder/General Manager/Chief Designer
Designed and developed marketing products for more than 50 clients around the USA
Worked closely with clients to create brand identity and collateral
Developed websites, blogs, web banners, and email marketing promotions
Designed catalogs, advertising, posters, business cards, menus, brochures, maps, graphs, billboards, annual reports, and logos
Managed all projects from conception through completion
Hired and managed technical vendors
Accounts payable/accounts receivable
Clients included:
Algal Biofuels Association
The Archaeological Conservancy
Barker Realty
Creative Soapstone Interiors
El Meson Restaurant
The Georgia O’Keeffe Museum
Inside Santa Fe Magazine
Kris Lajeskie Design Group
New Mexico Renewable Energy Transmission Authority
Santa Fe Trend Magazine
Southwestern Biofuels Association
Creative Director
Directed all creative and marketing for a renowned international luxury brand
Art directed, scheduled and produced quarterly magazine
Rebranded catalog and collateral materials
Designed and produced collateral materials ranging from meeting materials to press kits and high-end brochures
Checked all products for quality and accuracy
Managed creative staff
Managed web developers
Graphic Designer
Designed and produced educational materials for an international publishing house to very detailed technical specifications for a $90 million project
Ensured accuracy and consistency across all materials, which included more than 60 publications
Designed page layouts for a variety of subject matters and age groups
Worked collaboratively with artists, writers, editors, and educators
